A brand style guide is more than just a document—it’s your blueprint for consistency. It ensures that everyone, from your designers to your marketers, communicates your brand the right way. Whether you’re launching a startup or scaling an established business, a style guide keeps your identity cohesive across every channel.
According to Lucidpress, consistent branding can increase revenue by up to 23%.
The Strategy
We help businesses craft clear, visually compelling brand style guides that embody their personality and keep every touchpoint aligned. With a defined guide, your team can make confident, on-brand decisions—no guesswork required.
Learn more about building a brand identity from the experts at Midas Marketing Agency.
The Essential Elements of a Brand Style Guide
A great style guide should include the following elements:
Logo Usage
Clearly defined rules for logo positioning, sizing, and placement on different backgrounds help prevent distortion or misuse.
See how Google’s brand guidelines handle logo usage for consistency.
Colour Palette
Outlining your primary and secondary colours, along with HEX and RGB codes, ensures your brand looks the same across print and digital formats.
Typography
Include fonts for headlines, subheadings, and body text. Mention acceptable styles (bold, italic) and how to apply hierarchy.
Tone of Voice
Define how your brand “speaks” across channels—professional, playful, inspiring, or educational? Consistent messaging builds trust and relatability.
Read Mailchimp’s Voice & Tone guide as a great reference.
Imagery Guidelines
Specify the types of visuals that reflect your brand—photos, illustrations, icons—and outline what to avoid. This helps maintain aesthetic coherence.
Need inspiration? Unsplash offers high-quality, royalty-free images that align with many brand aesthetics.
When your branding is cohesive, you build recognition, trust, and professionalism. This is especially crucial in saturated markets where standing out matters. A comprehensive style guide empowers your team and partners to represent your brand with confidence.